Armani Fiori – Hong Kong
When Italian elegance meets the refined minimalism of the Far East, spaces are born that speak a universal language made of balance, materiality, and light.
It is in this spirit that the team of architects from Armani’s Retail division chose our product for the design of the Armani Fiori concept store in Hong Kong.
To cover the walls of the showroom, the team opted for a fabric in a sophisticated platinum shade; a choice perfectly aligned with the store’s palette. Similar to metal yet lighter, more versatile, and customizable, our material proved ideal for conveying a sense of understated luxury and refined contemporaneity.
When the weave comes to life
The selected fabric stands out for its compact texture, impeccable color rendering, and its ability to provide a high level of privacy without compromising the brightness of the interiors. The platinum finish was chosen for its capacity to reflect light with a refined metallic sheen, adding depth and visual coherence to the entire space.
In this project, the product serves both decorative and functional purposes, once again demonstrating how our collection can adapt to high-profile international contexts, becoming an integral part of a brand’s spatial experience and aesthetic narrative.
A dynamic play of light
From a technical perspective, Arquifil adapts dynamically to light, offering different degrees of transparency and privacy depending on the direction and intensity of the light source.
When light hits the mesh frontally or tangentially, the fabric’s coloration intensifies, reflections grow stronger, and the space behind remains only partially visible, ensuring a high level of privacy.
If, instead, the light is uniform or positioned behind the mesh, it appears more transparent, and the weave fades away, leaving only a chromatic veil on the glass—almost like a soft shadow, but without sharp contours.
