Hagag Group
In the prestigious project by Hagag Group in Tel Aviv, in collaboration with Armani Home Division, interior design rises to a pure artistic expression. At the center of the building’s spectacular hall stands a towering 9-meter palm grove, a true architectural installation that merges material, light, and symbolism into an element of striking visual and narrative impact.
The visual effect: light, depth, and movement
To realize this iconic installation, the architects selected our Arquifil fabric, celebrated for its refined, compact surface, controlled metallic sheen, and remarkable ability to reflect light with subtle dynamism.
In this project, the textile was paired with fluted glass, whose vertical geometry harmonized beautifully with the weave, enhancing its visual impact and creating a vibrant, three-dimensional wall in constant dialogue with the space’s natural and artificial lighting.
The dialogue between structure and perception
The interaction between the textured glass and the calibrated reflectivity of the fabric creates an optical play where depth and movement emerge from every angle, giving the chosen pattern a sculptural, ever-changing presence without overpowering the space.
The result is a harmonious and scenographic composition that seamlessly aligns with the building’s aesthetic language, where luxury is expressed through refined details and tactile sophistication.
