Technogym Store
In the heart of Milan, Technogym turned its storefront into a distinctive architectural feature that reflects the brand’s identity. Our bronze metallic fabric was chosen as the key element of an installation that blends design and innovation.
A material that becomes visual language
The project involved placing the layered fabric between two sheets of extra-clear glass, framed by a rectangular aluminum profile with a matching finish. This approach created a striking surface that interacts with the surrounding space in a dynamic and refined way.
The colors were chosen to match both the profile structure and the brand’s visual identity, while bringing out the product’s key qualities: brightness, transparency, and reflectivity. Rather than being just a technical material, Arquifil comes across as a true design element, enhancing the overall in-store experience.
Dynamic lighting for a design in motion
Through the integration of panels positioned along the sides of the display window, the mesh is illuminated both frontally and tangentially, creating a dual effect: on one hand, a subtle visual screen that ensures privacy inside the store; on the other, an enhancement of natural light that highlights the products on display with precise, refined reflections. The result is a lively, high-tech window that aligns perfectly with Technogym’s premium image.
